The growth tool stack.

Google Search Console

Google's own data on how your site performs in search.

Ahrefs

Backlinks, keywords and competitor research.

Screaming Frog

Desktop crawler for technical SEO audits.

Semrush

All-in-one suite for SEO and competitive research.

Sitebulb

Website crawler with prioritized audit hints.

Haloscan

French keyword and SERP research.

Surfer

Content optimization and tracking for search and AI answers.

Peec AI

Brand visibility analytics across AI assistants.

Otterly

Affordable tracking of your brand in AI answers.

Profound

AI search visibility platform for marketing teams.

AthenaHQ

Monitoring and optimization for generative search.

Promptwatch

Tracks the prompts where AI cites your brand.

Rankscale

Lightweight rank tracking in AI search engines.

Ahrefs Brand Radar

Brand mentions in AI answers, inside Ahrefs.

Semrush AI Toolkit

AI visibility reports added to Semrush.

Notion

Workspace for docs, wikis and content planning.

Clearscope

Content briefs and grading for SEO teams.

YourTextGuru

French semantic optimization guides.

Frase

Research and briefs for SEO and GEO content.

Grammarly

Writing assistant for grammar and tone.

Antidote

Reference grammar checker and dictionaries for French.

AirOps

Workflows that produce and refresh content with AI.

Jasper

AI content platform for marketing teams.

Writer

Enterprise AI writing with brand governance.

Writesonic

AI writing combined with AI visibility tracking.

Koala AI

AI writer for long-form SEO articles.

Google Ads

Search, Shopping and YouTube ads. You pay for the media.

Meta Ads

Facebook and Instagram ads. You pay for the media.

LinkedIn Ads

B2B targeting by job and company. You pay for the media.

Microsoft Ads

Bing search ads. You pay for the media.

AdCreative.ai

Generates ad visuals at volume.

Creatify

Turns product links into video ads.

Segwise

Finds which creative elements drive performance.

Smartly

Ad creative and media buying at enterprise scale.

Marpipe

Creative testing and catalog ads.

Taplio

LinkedIn writing, scheduling and analytics.

Buffer

Simple scheduling across social networks.

ContentIn

AI ghostwriting and scheduling for LinkedIn.

Supergrow

Budget AI writer for LinkedIn posts.

Pollen

LinkedIn posts written in your own voice.

AuthoredUp

LinkedIn formatting and post analytics.

Hypefury

Scheduling and growth for X and LinkedIn.

ViralBrain

Writes LinkedIn posts from what works in your niche.

Derrick

B2B data enrichment in the web app, Sheets, the API and MCP. I co-founded it.

Sales Navigator

LinkedIn's advanced search for B2B prospecting.

Clay

Spreadsheet-style data workflows for go-to-market teams.

Apollo

Contact database with built-in sequences.

FullEnrich

Finds emails and phones across several providers.

Dropcontact

French email finder and CRM cleaning.

Hunter

Finds and verifies professional emails.

Kaspr

LinkedIn extension for phones and emails.

Lusha

B2B contact and company data.

Prospeo

Verified emails and mobile numbers.

Databar

Connects many data sources in one table.

Landbase

AI-driven company and contact discovery.

SyncGTM

Data enrichment workflows with CRM sync.

Gojiberry

AI agents that surface warm leads.

Crustdata

Real-time company and people data API.

Factors.ai

Account intelligence for B2B marketing and ads.

Firecrawl

Turns websites into clean data for AI agents.

Apify

Marketplace of ready-made web scrapers.

PhantomBuster

No-code automations for LinkedIn and the web.

Captain Data

Data extraction workflows for sales teams.

Bright Data

Proxies and scraping infrastructure at scale.

Crawl4AI

Open-source crawler that outputs Markdown for LLMs.

Browserbase

Headless browsers in the cloud for agents.

Scrapfly

Scraping API with anti-bot handling.

Oxylabs

Proxies and web data APIs.

La Growth Machine

Multichannel sequences across LinkedIn, email and calls.

lemlist

Cold email and LinkedIn sequences.

Instantly

Cold email at volume with unlimited inboxes.

HeyReach

LinkedIn outreach across several senders.

Waalaxy

Simple LinkedIn and email prospecting.

Smartlead

Cold email infrastructure for agencies.

Reply.io

Multichannel sequences with an AI SDR.

Expandi

LinkedIn and email outreach.

Woodpecker

Cold email focused on deliverability.

Saleshandy

Affordable cold email sequences.

Lavender

Scores and coaches your sales emails.

Amplemarket

Sales platform with data and AI sequences.

Unify

Signal-based outbound with data and agents.

11x

Autonomous AI SDR.

Artisan

AI SDR for prospecting and outreach.

AiSDR

AI SDR for email and LinkedIn.

Mailreach

Email warmup and inbox placement tests.

lemwarm

Email warmup from the lemlist team.

GlockApps

Inbox placement and spam testing.

Postmaster Tools

Google's reputation data for your sending domain.

MXToolbox

DNS, SPF, DKIM and blacklist checks.

Astro

Fast static sites. This one is built with it.

Webflow

Visual website builder with a CMS.

WordPress

Open-source CMS behind much of the web.

Framer

Design-led website builder.

Unbounce

Landing pages with traffic routing.

Instapage

Landing pages personalized by ad source.

Dorik

AI website and landing page generator.

Typeform

Conversational forms and surveys.

Tally

Free forms that work like a document.

Calendly

Meeting scheduling links.

Cal.com

Open-source meeting scheduling.

Microsoft Clarity

Free heatmaps and session recordings.

Hotjar

Heatmaps and recordings, now part of Contentsquare.

Wingify

A/B testing and optimization, from the VWO and AB Tasty merger.

Optimizely

Enterprise experimentation platform.

Crazy Egg

Heatmaps and simple A/B tests.

Attio

Flexible, AI-native CRM.

Twenty

Open-source CRM you can self-host.

HubSpot

CRM with marketing and sales tools in one place.

Salesforce

The enterprise CRM reference.

Pipedrive

Pipeline-first CRM for sales teams.

folk

Lightweight CRM built around relationships.

Coffee

Agent-based CRM that removes data entry.

Copper

CRM built for Google Workspace.

Fathom

AI meeting notes, now part of Superhuman.

Fireflies

Meeting transcripts and summaries.

tl;dv

Records and summarizes calls.

Avoma

Meeting assistant for revenue teams.

Grain

Call recording with shareable highlights.

Otter

Live transcription of meetings.

Read AI

Summaries across meetings, email and chat.

Bluedot

Bot-free note taker for Google Meet.

Brevo

French email, SMS and marketing automation.

Customer.io

Behavior-based messaging for product teams.

Mailchimp

Newsletters and basic automation.

Loops

Email built for SaaS companies.

Beehiiv

Newsletter platform with growth tools.

Klaviyo

Email and SMS for ecommerce.

ActiveCampaign

Marketing automation with a CRM.

Omnisend

Email and SMS for online stores.

Sequenzy

Lifecycle email for SaaS teams.

Stripe

Online payments and billing. You pay per transaction.

Pennylane

French accounting and finance platform.

Paddle

Merchant of record for software. You pay per transaction.

GA4

Google's web analytics.

Mixpanel

Product analytics by event.

PostHog

Product analytics, replays and feature flags.

Plausible

Privacy-friendly, lightweight web analytics.

Amplitude

Product analytics for larger teams.

Matomo

Open-source web analytics you can self-host.

Google Sheets

The spreadsheet behind many growth workflows.

Metabase

Open-source BI on your own database.

Looker Studio

Free dashboards on Google data.

Tableau

Enterprise business intelligence.

Julius AI

Chat with spreadsheets and CSV files.

Powerdrill

AI analysis and reports on your files.

Hex

Notebooks and dashboards for data teams.

ThoughtSpot

Conversational analytics on company data.

Make

Visual automation between apps.

n8n

Open-source automation with AI agents.

Zapier

The simplest way to connect apps.

Airtable

Relational database with a spreadsheet interface.

Gumloop

No-code AI workflows.

Lindy

Build AI assistants for repetitive work.

Relevance AI

Teams of AI agents for business processes.

Claude

Anthropic's assistant for writing, analysis and code.

Claude Code

Coding agent that works in your project.

ChatGPT

OpenAI's general-purpose assistant.

Perplexity

Answer engine with cited sources.

Cursor

AI-first code editor.

Gemini

Google's assistant.

Mistral

French AI models and assistant.

Devin

Autonomous software engineering agent.

Jules

Google's background coding agent.

LangGraph

Framework to build stateful agents.

CrewAI

Framework for multi-agent systems.

Replit

Online IDE with an app-building agent.

Lovable

Builds web apps from a prompt.

Bolt.new

Prompt, run and deploy apps in the browser.

v0

Generates interfaces and apps from Vercel.

Emergent

Agents that build full-stack apps.

Paper

Design canvas that works with AI agents.

Unsplash

Free high-quality photos and an API.

Figma

The standard for interface design.

Canva

Easy visuals for non-designers.

Midjourney

AI image generation.

Descript

Edit video and audio like a document.

CapCut

Quick video editing with AI features.

Loom

Quick screen recordings to share.

Tella

Polished screen recordings and demos.

ElevenLabs

Realistic AI voices and dubbing.

Synthesia

AI avatar videos.

HeyGen

Personalized and translated avatar videos.

Runway

Generative video for creative work.

OpusClip

Cuts long videos into short clips.

Murf AI

AI voiceovers for videos.

Cloudflare Pages

Static site hosting deployed from Git. This site runs on it.

Cloudflare Workers

Code that runs at the edge: redirects, proxies, small APIs.

GitHub

Code hosting and collaboration.

Supabase

Open-source backend on Postgres.

Vercel

Frontend hosting and deployment.

Netlify

Website hosting and deployment.